Blog: Content writing and content strategy insights

Posts tagged "business communication"

The careers of five best friends begin to merge in a digital workforce

When I grew up I had four besties. Together we were just like Blyton’s Famous Five. Sure, we didn’t roam the countryside solving mysteries and capturing villains. Golly gosh no! But we did freely roam our cul-de-sac for hours enjoying jolly adventures — at least until dinner time.

After university, we all dispersed into very different jobs — one into journalism, one into strategic planning, one into advertising, one into corporate comms, and I moved from solicitor to information designer.

But in the last five years or so, something funny has happened: all our job descriptions are starting to look the same. Disciplines are merging. My friends and I are doing similar tasks and use the same skillsets.

Read more...

18 years of writing for the web: how hot is that?

Writing on the web: contented.com for writing courses
Since 1995, writing for the web is a phrase that has come full circle: literary writing online. Business writing, writing on the web, writing for the intranet, blogging, web content, SEO writing, content marketing, mobile content, accessible content, digital communication ... what next?

Read more...

Business writing courses: how can you trust them?

I'm horrified at the antiquated business writing guides and manuals that are still being used today. How could students possibly take seriously an online text that looks like that? Yet Google delivered this Brief Guide to Business Writing as result #7 when I searched for a business writing guide. I wish that I could say this is unusual. But buried on many a university's web sites are such documents, presumably still in use

Read more...