The serenity test of good content is: Does the page look spacious, calm and orderly? As a copywriter, you can shape and format your text in such a way that the reader feels calm and confident. This blog gives you 3 simple content design tips.
Posts tagged "Tips"
- discusses the important role of writers in menu design
- reveals a common usability problem with landing pages
- proposes a clever way to design user-friendly menu structures and landing pages
- shows you how to replicate the Gov.uk menu for your government website or corporate website.
We all love spaghetti — it’s fun to twirl on a fork and spool into your mouth. But do you know the expression “spaghetti code”? It’s a disparaging phrase programmers give to poor source code, that is twisted and tangled like a bowl of pasta. Corporate web content can easily become like spaghetti too, and that’s typically when web writers are called in to fix it.
This blog offers content designers and web writers a roll-your-sleeves-up method for untangling twisted content. It is particularly beneficial for digital content projects where timeframes, budgets and subject matter experts are under pressure.
Rachel answers an age-old grammar question about was and were. Old grammar rules stick in our minds like chewing gum in the hair. The rule you remember is no longer a rule (perhaps it never was) but a choice. Rachel tends to use ‘were’ out of habit, but 'was' is now more than acceptable—it’s the norm.
Editing is always a step-by-step process. And always you start by asking the big questions, such as:
- Is this web page really necessary?
- What is this page for?
- Who needs it?
- Is the same information on another page?
- What do you want people to do after reading this page?