Do the quick and powerful ALA survey

I took the ALA 2008 survey for web workers

Take the A-List-Apart survey of web workers: it takes just a few minutes, and as you’d expect (considering who designed it) the survey is easy and intuitive. Doing this survey can also shed a little light on our own lives — how we spend them and whether it’s worth it.

Calling all designers, developers, information architects, project
managers, writers, editors, marketers, and everyone else who makes
websites. It is time once again to pool our information so as to begin
sketching a true picture of the way our profession is practiced
worldwide.

Last year’s survey involved 33,000 people. On page 12 you’ll see that 78.6 per cent of respondents said they feel excited by the field of web deveopment or web design, frequently or very frequently. Don’t you think this is extraordinary? I wonder how many work areas provide such a buzz…

Problems with Perso-Arabic script

Koufiya Arabic font

Three new Arabic scripts work in small sizes and have Roman equivalents — something I find hard to get my head around.

We know English is harder to read onine than on paper. We’re the lucky ones, though. Sure, there are problems forcing the rounded letters of the ABC into pixels, and we’re said to read them 25% more slowly than on paper. Think we’ve got problems? Big deal!
The problems facing those reading and writing web content in Arabic start here:

1. A student interested in mastering the Perso-Arabic writing will need to memorize the convoluted spellings of almost all words, and their complex rules and many exceptions. To master reading and writing in Perso-Arabic takes at least 9 years of dedicated daily practice. Yet, a large percentage of the educated adult population of Iran has difficulty correctly reading the literary works of the great writers and poets such as Golestan and Boustan of Sa’di, Masnavi of Balkhi (aka Rumi), or Shahnameh of Ferdowsi. Another significant percentage of the educated adult population has difficulty reading through a newspaper article without pronunciation errors or writing essays without making spelling mistakes.

Redesigning the stop sign

Fancy English stop sign.

Redesigning the stop sign: this YouTube video essentially says the same old thing: use plain English… but it says it with flair. Like The Office, it makes you wince.

Making regulations readable

a ferris wheel of clear communication.

Excellent guidelines for writing readable regulations are published by the U.S. Federal Register. It’s so nice when government organisations make resources like this available to the general public as well as their own staff.

I hate think of the money wasted as individual agencies laboriously re-invent the ferris wheels of clear communication, when they are freely available online.

The majority of an in-house Style Guide is rightly restricted to staff and contracted writers and designers. They include the cogs of communication: branding guidelines and the debatable minutiae of good writing such as page design, capitalisation of headings, and the use of the Oxford comma (hey there’s one!).

But general guidelines like Making Regulations Readable apply to nearly every regulation on earth or online.

Community organisations and the Web

engage your community

Many community organisations have monstrous problems getting a web site at all, let alone one that meets their needs. Any web site running on volunteers has a bundle of problems, starting with a chronic lack of time and money. Yet the Web today can expand the work they do and save them a heap of their precious money: but who cares to help this kind of group under stress?

Answer: Wellington ICT, a not-for-profit Trust providing ICT programmes and projects for community groups in the Wellington region.

Engage Your Community is a web conference for community organisations in Wellington, 4 September.

This follows a similar conference in Hamilton which was highly successful. By all accounts, community workers will gorge on knowledge and leave inspired. Minimal technical knowledge is needed. Workshops:

  • David Barrow on online survey tools
  • Mike Riversdale on the marvels of Google applications
  • Ben Lampard on online calendaring and scheduling
  • Miraz Jordan on how to control the information flood with RSS feeds
  • Pamela Minnett on social networking
  • Stephen Harlow on digital storytelling

And while we’re on the topic, the Webguide partnership offers:

  • Webguide blog with articles in plain English
  • Connect your Community, a guide to setting up a community web site, available in hard copy and as a pdf.

Judging 11 books by their covers

Holiday booksI’m off on a week’s holiday, so don’t expect a blog entry next week. Instead let’s consider the proposition that we do judge a book by its cover — whether we should or not. After all, that’s exactly what people do with a web site when they see it first. The design of the site has overwhelming power to influence our opinion about credibility. If we like the design, we regard the content and site owner as worthy of our attention. And a good design takes us a long way towards understanding what a web site is about and for, and its style. Is that so different with a book?

Anyway, I spread out a handful of books that I’m considering taking away with me to the beach. My too-big suitcase is lighter than my small suitcase, so I’m taking the big. I’m fully packed and there’s still room for books. The taxi comes at 4 am tomorrow. So I need to make some snap decisions.

First up, Atoms, dinosaurs and DNA: Great New Zealand Scientists, by Veronika Meduna & Rebecca Priestley. This one is a worry. The subject is fascinating (to me anyway) and I can see they write well. But the look and feel is far too reminiscent of worthy school reference books, the ones we used to consult for our School Projects in the (ahem) 1960s. I hope the kids see past the design. I’ll leave this one at home.

Next, my passport. The design is utterly appropriate. Official. Serious. Navy blue and gold. It looks like a passport. It is a passport. End of story.

No. 3 is this week’s New Scientist. Light, bright, imaginative, abstract image on white. Topics that tantalise. But the only words that matter are New Scientist and the date. A treat for the plane.

No. 4 is The Shadows of Horses by Mike Keenan, published by Random House. Photo of Aussie on horseback on a dry Aussie cattle property. Judging from the cover and standard paperback shape of the book I’d expect this story to be stark, simple, human and true. And a quick read. So I’ll take it, and give it to my sister and brother-in-law in Brisbane, who broke in 30,000 acres of Queensland bush and raised cattle there for 30-odd years.

The Dreamers of the Day cover evokes colonial Egypt, both in the image and the cursive font, elaborate but legible. A young British flapper gazes at the sun rising over a distant horizon, beyond a pyramid, a plateau and a plain. From the cover I expect this novel to be both nostalgic and adventurous, to have layers, to intertwine a personal story with the epic of Arab history. The colours are dull but blue-grey, not sepia — which to me implies it’s fiction, not fact. The author is Mary Doria Russell, and Doubleday the publisher. A probable for my bag.

The font on the cover of The Guernsey Literary & Potato Peel Pie Society by Mary Ann Shaffer is frivolous in the extreme. But the book’s hard cover and round spine and textured paper cover is cosy and comforting. So I expect this book to be a good fun read. If there is wildness, it will be described with wit and perfect etiquette. Strictly speaking, this book should be read in a squishy armchair by the fire, not on a towel under a palm tree — but I’m sure I’ll enjoy it anyway. Allen & Unwin published it.

Blood Line by Michael Green is tempting. I like a thriller on the plane, and this one has an intriguing story line: What if your family was the last left alive? And by the way, they’re in New Zealand.
The font is very bold in colour, size and shape… and partly eroded. Two men walking an empty highway. Not together. No cars. Street in need of repairs. A hefty book to go with the hefty font. Random House published it.

No. 8, My Name is Will, A novel of sex, drugs, and Shakespeare by Jess Winfield is an enigma. On the one hand, I’m tempted by the incongruous combination of old and new, the scrawled title, the totally modern take on an old portrait. The word Shakespeare in this context makes me want to read it. I’m expecting wit and erudition and lots of literary amusement. On the other hand, I am deeply bored by most books by druggies. Is this a druggie’s whine, or is it a student feeling his oats? I’ll take a punt, on the basis of this lively, glowing, young cover. Allen & Unwin are the publishers.

No. 9 is I dream of Magda by Stefan Laszczuk. I think I spelled that correctly… S, z, c, z, yep. I can’t resist this one. Gold sticker saying The Australian/ Vogel Literary Award Winner. Quote from Marele Day. And a thoroughly ridiculous photograph. Another beaut from Allen & Unwin is my bet.

The cover of Here Comes Everybody, The power of organising without organizations, by Clay Shirky says heaps. Those buttons instantly summon the culture of mass movements and popular opinion and much more. From the cover I expect a bold, clearly articulated and popular book about the power of social networking by internet and cell phones. With soundbites. We’ll see.

And no. 11 is definitely going in my travel bag. The cover of Etiquette for a dinner party, short stories by Sue Orr, sends out an aura of sophistication, quaint character, surprise and humour. Another one from Random House.

Now to pack the chosen books. And find out how right or wrong I was with my snap judgements.

P.S. When I refer to my sister, I could mean any one of 5 amazing women.

Statistics: give them raw or fully processed

emperor penguin regurgitating fish for chick

My sister sent me her email newsletter for comments — always a dangerous move!

It included two paragraphs of semi-digested statistics. Here’s one.

* What’s important to members. The most frequently used areas of the site (in descending order): members, groups, forums, events. Whangarei is the most viewed group, followed by Gaia University, followed by the Skype User Group, and then by Foodgrowing. Deirdre Kent and Genevieve are the most frequently consulted profiles. Berkshares at CBS is the most popular video. Of the 122 forum topics, Business Opportunities remains the most often read.

I wrote back:

I find it jolly hard to read stats as prose. So I don’t. I’m sure many people are the same. Stats are born to be printed as lists (easy in an email) or tables (don’t even think about it for an email newsletter).

I would read them if displayed as stats. In other words, don’t half-digest the stats, just show them, maybe like this:

Most frequently used areas of the site:
1. members
2. groups
3. forums
4. events. 

Most viewed groups:
1. Whangarei
2. Gaia University
3. Skype User Group
4. Foodgrowing. 

Of course, a thoughtful interpretation of those stats would be of interest. What do they mean? What do they imply for members? But half-digesting stats and then spoon-feeding them as prose is worse than pointless. I am sure I have been guilty of this myself at times, so I’m glad to have figured this one out.

Spare the fairies

The Girls’ Book of Flower Fairies. Cicely Mary Barker. Copyright Frederick Warne. Publisher: Penguin. Figure that out.

I was instantly infatuated with Cicely Mary Barker’s illustrations of the flower fairies — all 120 of them, from the Acorn Fairy to the Zinnia Fairy. I mean, who wouldn’t be? (Don’t answer that.)

The original Flower Fairies books by Cicely Mary Barker date from 1923-1948, and were “re-originated” by Penguin in 1990. I think that means the new books are beautifully produced in the original styles, with a velvety hard cover and pages artificially yellowed and foxed. But the activities pages have photographs of modern children and modern tools like pinking shears and staplers. So this is rather a strange concoction.

My product tester, Elsie, is almost five. She was utterly bored by the stories, and I don’t blame her. American fairies lead boring lives and any naughtiness is miniscule, any conflict resolved by a little chat.

She didn’t even pay much attention to the illustrations: I was the one who drooled over those in an initial fit of nostalgia. Then I found myself hankering after Arthur Rackham: his fairies are so much more complex, and they draw you up and away into mysterious worlds. Cicely Mary Barker’s fairies are very down to earth — though adorable, of course.

Elsie went crazy over the activities. She wanted to do stuff, and we worked our way through fairy gardens, fairy meals, fairy picnics, fairy beads, fairy wings, fairy garlands and lavender sachets and all the rest. I came to dread the demand for the next activity.

The flower fairies are now a product empire with t-shirts, “fashion accessories”, dolls and toys. But you can’t tame fairies. I’m thoroughly confused.

How is the internet changing literary style?

Caleb CrainHow is the Internet changing literary style? asks Caleb Crain on Steamboats are ruining everything. It’s a leisurely, literary, philosophical talk transcribed. So why would I ruin everything by paraphrasing? I’ll just quote a bit.

Crain writes a lot for the New York Review of books. Enjoy.

What styles do thrive on the internet? I’ve kept a blog for several years, and although its readership is tiny, I of course notice when the hits rise and fall. I seem to get more readers when I post frequently, when I write about people or topics in the headlines, when I have been drawn into a conflict, and when I write something that speaks to a self-image that a group of people share. Over the years I’ve gradually revealed more personal details; I still reveal very little, comparatively, but enough to entitle me to say that I feel a tug there, too.

Quick, quick! Boldly enter New Zealand’s Plain English Awards

applause signDo not hesitate, as they say. To enter.

If you care about plain English, you never think your web content is good enough.

But hey, it’s probably way better than most! Maybe some of your organisation’s web content is really rather good. You may be suffering from ultra-sensitivity. Why? Because you care about clear communication. Because you know about plain English.

Applause, applause!

If you care, enter your own or somebody else’s web content in the amazing annual award ceremony for New Zealand’s Plain English awards. They honour those who write plain English. Kevin Milne of Fair Go will once again be the MC, and the winners inevitably get great media coverage.

Heaps of entries = a howling success.

10 facts about New Zealand’s Plain English Awards

    1. Entries close in two weeks, on 28 July 2008.
    2. Most people don’t think they are good enough to enter — so seize the advantage!
    3. No entry has ever been perfect — perfection is not possible.
    4. The judges are impressed by effort and delighted by every clear
    document.
    5. The only documents publicly criticised are those in the BrainStrain
    award.
    6. You can enter a document, a web site — or just a single sentence.
    7. You can enter other people’s work in People’s Choice (category 5).
    8. Entry is free, because a sponsor now covers the expenses.
    9. The premier prize is worth $10,000.
    10. The awards are a not-for-profit event hosted by the WriteMark Plain
    English Awards Trust.

Read more, then send in an entry