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If you've worked on a fairly large web project, the story in this blog post will be all too familiar. It's the terrible tale of why web teams struggle time and time again to get content ready.
Look at your governance structure and you'll find some clues. One person in your company can make a big difference to the web team's content crusade. The answer is surprising to many: the CEO. I'll explain why. And I suggest four simple things your CEO can do to help your web team achieve its goal of going live with great digital content.
People who know how to write well for digital media — websites, intranets, social media, blogs, e-newsletters — have amazing career opportunities.
Today when you write for work, you need to understand 'digital'. Digital technology is a game-changer for writers and communicators.
People who write for work must know how to: