Diploma in Web Content: online diploma for web writers

Great learning and revision tool.

Professional writing is essential if you want to advance in almost any career today. And it's not just about the words: you need some knowledge about how to write for the web, because almost every document is written, edited, archived and distributed electronically.

In 10 hours, you'll cover all the skills necessary for success in the workplace today.


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Key areas of learning:

I'm impressed by the warmth, humour, clarity.
  1. Know your online audience: they're uncomfortable, stressed, searching, and in a big hurry.
  2. Brilliant headlines on the web: how to write headlines that instantly attract people and satisfy search engines.
  3. Powerful summaries for web pages: 5 types of summaries that get the message across.
  4. Hyperlinks that make perfect sense: why you shouldn't write Click Here, what to write instead, and how to avoid giving nasty surprises.
  5. Using images and graphs in web content appropriately, and making them accessible
  6. Plain language, Part 1: how to check readability, structuring a document so the reader gets the message, and how to write concisely.
  7. Plain language, Part 2: how to choose the best words, write clear sentences, use punchy, positive verbs, and fix your own bad grammar.
  8. Editing in action: a powerful 4-step system, easy to remember and use.
  9. Strategic blogging: how to develop a sound blog strategy for your business blog; how to attract faithful fans; the universal guidelines for successful blogging.
  10. Writing for search engines: how writers influence search results; how to put key words in key places; how to write a search engine page title; and how these skills make everything you write easier to find— not just web content.

Act now! You know you need these writing skills. You'll never make a better investment.

Requirements

Prerequisites: Open entry.
Start date: Start any time. Study at your own pace, own place.
Assessment: 10 courses, 10 online tests.
Duration, individuals: 10 hours study. You have 3 months to complete the 10 courses.
Duration, group enrolments: Manager can enrol learners at any time for 12 months.
Qualification: Diploma in Web Content posted to those who pass all tests with 70%.