BJ Fogg's "not pretty" presentation about Stanford's Facebook course contains fascinating snippets, especially in the last 10 slides. The students in this class engaged 16 million people in 10 weeks. Some of them got rich. Don't be swayed by one...
Blog: Content writing and content strategy insights
More like a building than a book
Web sites for public organisations should be more like buildings than books. Yesterday I went to visit a friend in Wellington Hospital. It's being torn down and rebuilt, but business carries on as usual. I expected to get confused and...
Usability: put things where expected
If it ain't broke, don't fix it. It being the conventional position for something, the place we automatically expect to see something. Like a door handle at hand level. Or a web page's most important message at the top. Or...
Rubbish dumps and swimming pools
The value of plain English on local government web sites was highlighted in a couple of ALGIM 08 presentations. During the floods of 2007, the Northland Regional Council web site translated weather forecasts to plain English, numbering them on a...
Notes from ALGIM 08
(Mon)day 1 of ALGIM 08 was terrific, and I intended to report in some detail. Tuesday, I was smitten with my new vertical mouse at first touch. Then came a naff ailment, and I slowed to snail pace. Better late...