The invaluable Plain English Lexicon analyses 1200 words that occur frequently in British public-information documents. Which words will lay people understand? It's not as simple as choosing 1-syllable words over 3-syllable words every time. The lexicon draws on research evidence...
Blog: Content writing and content strategy insights
NZ's Plain English Power
Would you like to join a brand new New Zealand network of plain English supporters? (Free.) We need you! Please look at our goals. If you want to join, please email me. And say how you would like to be...
Writers rooms are not tidy
The writing rooms of famous writers: see them on the Guardian web site. Bother Miriam Richardson for telling me about this page: it is fascinating. So this writer has just wasted an hour looking and reading about where other writers...
Nielsen on style
Writing Style for Print vs. Web: Jakob Nielsen waxes philosophical on the differences between writing for the Web and print. And praises the campfire and books as superior learning media. Summary: Linear vs. non-linear. Author-driven vs. reader-driven. Storytelling vs. ruthless...
Obama Girl pushes the polls
Hillary vs. Barack: Who had the smartest media strategy? asks Antony Young on the Advertising Age. Fascinating analysis. The verdict: Obama wins overall. His campaign's ability to create personal relationships via mass-marketing techniques characterized his media strategy. The employment of...