Blog: Content that makes you happy

Writing tip: Editing web content

Deep in the Diploma of Web Content lies a nifty little course on Editing Web Content. This one is crucial, because research shows that editing content correctly can double the usability of a web site.

Editing is always a step-by-step process. And always you start by asking the big questions, such as:

  • Is this web page really necessary?
  • What is this page for? 
  • Who needs it?
  • Is the same information on another page?
  • What do you want people to do after reading this page?
At work when the pressure’s on, what do you do? You apply the 80:20 principle: you skip to a simple Contented system that will fix the majority of problems very fast.

Usability rockets when you focus on four actions with maximum impact:
  1. Edit headlines
  2. Edit the first sentence into a summary
  3. Edit hyperlink-text
  4. Edit all text into plain language.
In the Editing Web Content course you’ll see these four skills in action, with plenty of before-and-after examples. Provided you have completed the other courses in the Diploma in Web Content, hey presto! Everything makes sense. You’ll instantly see what to do, and you can expect to make an immediate impact on sub-standard web content.

Sometimes you need to apply more rigorous quality testing. Then you’ll use our 10 brilliant QA tests, which are demonstrated in the same course.

Editing Web Content is part of the Diploma in Web Content
September 05, 2015


web content ›

Interview with a web content pioneer

I was recently interviewed by Media Shower as part of their Expert Interview program.  I am always interested to see what comes out of my own mouth in an interview —

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A 30-second habit for business decisions: quick, instant review

LML Star Euro scooter in the Contented colours Do you feel overwhelmed by good advice for success in your business or professional life? It never stops coming. 

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How to sort lists alphabetically: even librarians use the easy way

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DOJ cracks the whip on accessibility of US public websites

In the US, the dream is over for commercial firms: now most public websites must comply with web accessibility guidelines. How strange. Once upon a time we thought that WCAG 2.0 and Section 508 applied solely to government agencies...

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Multipurpose infographic on intranet vs. digital workplace homepages

intranet vs. digital workplace infographic: Richard Dennison

Richard Dennison has written a blog post

that summarises nicely the differences between a home page for an intranet and for a digital workplace. Use it at work as a reminder, teaching tool and bomb.

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