The people behind Contented
Contented training for online writers has been developed by the directors CONTENTED Enterprises Limited, Rachel McAlpine and Alice Hearnshaw.
Rachel had the original bright idea, and is responsible for the course content. She is widely acknowledged as an authority on general business writing and especially writing for the web. Rachel is also experienced as a trainer in professional development, both face to face and online.
Rachel's academic qualifications are in languages, education, and literature. She first worked as a teacher, and as an author of novels, plays, and poetry. Rachel's first encounter with the Web was in 1995, while a guest professor in Kyoto, Japan. She immediately became fascinated by the requirements of online writing, wrote Web Word Wizardry, and began training people to write content. She has written more than 30 books, the most recent being Better Business Writing on the Web
Alice Hearnshaw joined Rachel as business partner in July 2006, bringing expertise and plenty of experience in project management, systems, web technology, and usability. A graduate of the University of Canterbury, she has a law degree, languages, and literary skills.
Revero, founded by Alice in 2001, provides web strategy, usability, information architecture and content services to corporates and government clients.
