A Contented company

Contented Enterprises Limited was formed on 13 September 2007 in Wellington, New Zealand. We provide affordable, up-to-date, reliable web-based training courses for people writing content for web sites and intranets.

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Contented Directors

Rachel McAlpine 2005Rachel McAlpine, B.A. Hons., Dip. Ed., MNZCS, ITCP had the original bright idea, and writes the courses. She is widely acknowledged as an authority on general business writing and especially writing for the web.

Rachel's academic qualifications are in languages, education, and literature. She first worked as a teacher, then as an author of novels, plays, and poetry. Rachel's first encounter with the web was in 1995, while a guest professor in Kyoto, Japan. Her most recent book is Write me a web page, Elsie!

Web Word Wizardry was Rachel's first book about writing for the web, and proved hugely popular. After two editions in New Zealand, Web Word Wizardry was completely revised and published by Ten Speed Press in 1999. Rachel still gets fan mail from people who are in love with this old book. The principles of writing for the web remain constant, but the details and emphasis of Web Word Wizardry are (of course) very out of date. She begs fans to put that dear old book aside and instead purchase the new one. It's much more comprehensive, up-to-date, and just as lively, clear and funny as its predecessor:
Write me a web page, Elsie!

More about Rachel McAlpine on www.writing.co.nz


Alice Hearnshaw 2008Alice Hearnshaw LLB (Hons) brings expertise and plenty of experience in project management, systems, web technology, and usability. A graduate of the University of Canterbury, she has a law degree, languages, and literary skills. She manages our customers, identifies new courses and services, and works closely with our developers.

Before co-founding Contented Enterprises, Alice had spent 7 years providing services in web strategy, usability, information architecture and content to corporates and government clients.



Books by Rachel McAlpine. Write me a web page, Elsie! by Rachel McAlpine and 30 other books.